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Sanam Balani

Major client win that ended her analysis paralysis


I'm celebrating a major client win this week.

Fandumem (aka Fandy) earned well, but her money was a mess.

A dozen accounts with no purpose. Random stock picks. Financial goals with unclear timeframes. And endless TikTok/YT advice that left her exhausted.

"I'm tired of learning without applying…I'm ready to build wealth for real this time."

First, I want you to know I'm giving away the exact investing system in early January.

Want the Exact System Fandy Used?

I'm opening a free Index Investing Masterclass waitlist in January.

You'll learn:

  • Why index investing outperforms bank funds
  • Your personal roadmap to start in 2026
  • How to fast-track your journey with our Wealth Clarity Accelerator.

Reply back with "MASTERCLASS" & I'll add you to the waitlist.


Here's what changed in 4 months:


Why This Worked: The Anti-Noise Framework

Fandy didn't need more information. She needed less complexity and a system that removed decision fatigue.

Here's the framework that turned her financial chaos into a self-running machine:


Step 1: Define Your Rich Life & Set Clear Goals

The problem: Fandy had vague goals: "build a nest egg," "buy house", but no concrete vision of what financial success actually looked like for her.

The fix: We defined her rich life (financial security to handle job loss, freedom to travel twice, retire comfortably) and translated it into three specific goals: 6-month emergency fund, maximised her Stocks & Shares ISA annual limit, and saving for a house downpayent. Clear goals gave every decision a purpose.

Key insight: When you know why you're investing, you stop second-guessing every financial decision.


Step 2: Optimise Spending & Build Account Structure

The problem: Fandy had 12 accounts with no clear purpose. Money was scattered, and she didn't know what was "safe to spend" vs. "meant for investing."

The fix: We consolidated into 9 purpose-driven accounts, agreed on a sustainable spending plan, and automated emergency fund top-ups. Each account had one job. No overlap, no confusion.

Key insight: When every pound has a role, spending guilt disappears and saving becomes effortless.


Step 3: Understand Risk & Choose the Right Investment Tools

The problem: Fandy was buying stocks she "heard about" without understanding her risk tolerance, or how to build a diversified portfolio.

The fix: We walked through stocks vs. bonds, assessed her attitude to risk, and helped her self-select a global ETF portfolio inside a tax-advantaged account on a regulated platform. She learned why diversification matters and how to avoid expensive, underperforming funds.

Key insight: You don't need 50 funds - just a simple, low-cost global portfolio aligned with your risk tolerance and time horizon.


Step 4: Automate Everything & Write Your Investment Policy (Week 3–4)

The problem: Fandy's invested inconsistently - she'd "forget" or "wait for the right time" (which never came), and she had no written plan to prevent emotional decisions.

The fix: She wrote a one-page Investment Policy Statement (IPS) defining her risk tolerance, time horizon, rebalance rules, and "speculation pocket" for individual stocks. Then we automated monthly contributions and goal top-ups.

Key insight: Automation removes willpower from the equation, and a written plan gives you permission to ignore the noise - when Reddit hypes a meme stock, your IPS already answered: No, it's outside the plan.


Step 5: The Quarterly Review Ritual (Ongoing)

The problem: Fandy used to spend 4+ hours/month obsessing over her spending, portfolio, and panic-checking prices with guilt.

The fix: We replaced panic-checking with a 30-minute quarterly review: check asset allocation vs. target to rebalance, review savings rate, update net worth, celebrate wins. No daily checking allowed.

Key insight: Financial discipline isn't about "checking daily". It's about trusting your system and reviewing intentionally.


3 Key Lessons from Fandy's Transformation

  1. Information isn't your problem, decision fatigue is. The internet will always have more "strategies." Your job is to pick one good plan and stop shopping for alternatives.
  2. Automation beats motivation. Fandy didn't suddenly become "more disciplined." She built a system that didn't require discipline.
  3. A written plan is a permission slip to ignore noise. When you have an IPS, you don't need to debate every headline or hot tip, you already know what you're doing.

Steal This 8-Bite Checklist

✅ Set 3–6 month emergency fund
✅ Consolidate cash into 3–5 purpose-driven accounts
✅ Write a one-page IPS
✅ Deploy idle cash diversified ETFs
✅ Automate monthly investing
✅ Create quarterly 30-min review
✅ Track 3 metrics: net worth, savings rate, allocation

See you at the Masterclass,

Sanam

P.S. The waitlist closes once we hit 70 people. If you want the Fandy's blueprint, comment "MASTERCLASS" now. January launch.

Disclaimer: This case study is for educational purposes only and does not constitute investment, tax, or legal advice. All projections and return assumptions are illustrative. Investing involves risk, including potential loss of capital. Account types and tax treatments are subject to change and depend on your personal circumstances. Consult a licensed professional before making financial decisions. No compensation was received from any platform or provider mentioned.

Sanam Balani

Join readers of Money Manners Monday for hands-on strategies to improve how you save and invest to boost your financial wellbeing using simple systems. Receive these in your inbox every Monday at 8am GMT / 12pm GMT+4 / 2pm SGT.

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